Week of March 18 – Cereal Slogans

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Trix – “Trix are for kids” – First appearing on cereal boxes in 1960, the Trix rabbit raced around trying to get a taste of this fruit-flavored puffed-corn cereal. But two children always get there first and thwart his cereal craving, saying, “Silly rabbit, Trix are for kids.”

Corn Flakes – “Taste them again for the first time” -Developed in the 1880s by health-obsessed brothers John Harvey and Will Keith Kellogg, Corn Flakes have been sold in stores since 1906. Before the cereal was marketed in stores, the brothers disagreed over whether to add sugar to it. John Harvey was against the idea, while W.K. was for it, so the former began his own company, Battle Creek Toasted Corn Flake Company, and began selling Kellogg’s Corn Flakes.

Lucky Charms – “They are magically delicious” – With its frosted oats and rainbow-colored marshmallows, Lucky Charms has been tempting children (and leprechauns) everywhere since 1964. Each marshmallow color is shaped like a different charm — the original four charms were pink hearts, yellow moons, orange stars, and yellow clovers. Various charms and colors h

Wheaties“Breakfast of Champions” – Wheaties cereal has long been associated with athletes and sports, a marketing strategy that began in 1933 when it sponsored minor league baseball broadcasts.

Frosted Flakes“They’re grrrrreat” – Tony the Tiger’s catchphrase, which was introduced in the 1950s, has become one of the longest-running advertising slogans of all time. Fun facts about Tony: He’s 6’3″, is voiced by Thurl Ravenscroft, and has a wife and a daughter named Antoinette.

Rice Krispies“Childhood is calling” – Responding to recent research from The Intelligence Group’s Mom Intelligence Report, which showed that 94 percent of moms feel kids today grow up too quickly, Kellogg’s adopted this sentimental new tagline for a series of commercials involving moms spending time with their children.

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